Children’s Day special: Wanda brings a joyful festival to kids
31.05.2013
Shanghai Wanda Cinema’s Zhoupu branch invited 116 children from Meilin School for Migrant Workers' Children to watch the 3D blockbuster The Croods on May 30. It was the first cinema experience for most of the kids, whose parents were too busy working and did not have time to take them to watch movies. After the movie, volunteers of the cinema give the children crayons and beverages as their Children’s Day gifts.
Before the Children’s Day, Qingdao CBD Wanda Department Store staff decorated the store as a “zoo” by using balloons to create animals such as lions, rabbits and giraffes. The landscape attracted many children to snap pictures of themselves with the “zoo”.
On May 29, Changchun Wanda Cinema welcomed a group of special guests – children with autism, brain paralysis and poverty. They were invited by the cinema to watch the 3D cartoon movie Happy Little Submarine 3：Rainbow. The kids had expected to watch a movie for a long time and were very excited about the experience.
Shanghai Wujiaochang Wanda Plaza and the Hongkou Yiqunren Volunteer Service Center donated a library to a village primary school in Liancheng Town, Mengyin County of Linyi City in Shandong Province. The library, with a total of 2,000 books from Wanda staff of the plaza, is expected to bring knowledge and hope to the 160 impoverished children of the school. The former school library has fallen into disrepair and has not bought new books since 1994.
Zhengzhou Wanda Cinema’s Zhongyuan branch and the Heqin Charity Community jointly held a party on May 27 for more than 200 migrant workers’ children to celebrate their upcoming festival. A photo show, as part of the party, encouraged children to post photographs taken by themselves.
Changchun Wanda Plaza in Hongqi Street held a catwalk show for children before the Children’s Day. Children walked the runway wearing their self-designed costumes made from environmental-friendly materials. The activity aims to promote children’s environmental awareness and encourage their creativity.
About Wanda Group:
The Dalian Wanda Group was founded in 1988 and operates in four major industries, including commercial properties, luxury hotels, culture & tourism, and department store chain. The company has assets of 300 billion yuan ($48 billion) and an annual income of 141.7 billion yuan ($23 billion), and pays 20.2 billion yuan ($3.2 billion) in taxes every year. The company now operates 69 Wanda Plazas, 38 five-star hotels, 6,000 cinema screens, 57 department stores and 63 karaoke outlets across the country. By 2015, the company aims to increase its assets to 400 billion yuan ($64.8 billion) and annual income to 250 billion yuan ($40.5 billion), and pay 30 billion yuan ($4.8 billion) in taxes every year, becoming a world-class enterprise.