Wanda Changbaishan International Resort selected as among the 1st Batch of state-level tourist resorts
11.10.2015
China National Tourism Administration (CNTA) published a list of the first batch of state-level tourist resorts on October 9. A total of 17 tourist resorts were selected, with Wanda Changbaishan International Resort being the only resort in northeast China on the list.
Opened in July 2012, Changbaishan International Resort is the first tourism project opened by Wanda Group. Occupying 21 square kilometers and with total investment of Rmb23 billion, Changbaishan International Resort has Asia's largest ski resort, a world-class forest golf course, high-end resort hotels, and tourism towns, with world-class facilities. Changbaishan International Resort, a project representing the upgrade of China's tourism from sightseeing to vacation, has become a world-class holiday destination.
By introducing state-level tourist resorts, CNTA aims to promote and guide the tourism industry to transform from sightseeing-style to leisure- and vacation -style, making state-level tourist resorts another golden feature of the Chinese tourism industry after 5A-grade scenic spots. After the assessment work was launched in the first half of this year, CNTA received applications from over 60 qualified resorts for building state-level tourist resorts and finally selected the first batch of 17 state-level tourist resorts.
Tourism is a top priority industry of Wanda as it carries out its fourth transformation. Wanda's goal is to become the world’s largest tourism company by receiving 200 million visitors and raking in Rmb100 billion in 5 years. Wanda Group has set up 10 large culture & tourism projects across China. Of them, Wuhan Central Culture District, Changbaishan International Resort and Xishuangbanna International Resort have already opened. As it promotes the tourism industry, Wanda has gone beyond the traditional model, created its unique brands and products, set up a complete tourism industry chain, and achieved full integration of online and offline resources. Wanda has become the only culture & tourism company in the world to have massive travel destinations, offline travel agency channels and online platforms, leading the culture & tourism industry in China and the world.