Harbin City and Wanda Group Signs Strategic Partnership Agreement on Cultural Tourism

On September 21, the Harbin Municipal Government and Wanda Group signed a “Strategic Partnership Agreement on Cultural Tourism” in Harbin.

Under this agreement, all major festivals, trade negotiations, sports events, tourist exhibitions and other major events will be held in Harbin Wanda City, which will in turn become an important center for tourism, culture, sports and conventions in Northeastern China.

Song Xibin, Mayor of Harbin City, and Ding Benxi, President of Wanda Group, are among those who attended the signing ceremony.

Scheduled to open on June 30, 2017, Harbin Wanda City occupies an area of 1.5 million square meters. Built with a total investment of 40 billion RMB, the total construction area is 3.6 million square meters, with five main focuses: tourism, culture, sports, commercial and hotel. Wanda City will include the world's largest indoor ski park (that offers the highest drop for an indoor park), a world-class large-scale outdoor theme park, international stage shows, a movie theater built with the world's most advanced technologies, a six-star hotel and two five-star hotels as well as a large commercial center.

In concluding this strategic partnership in cultural tourism, Harbin City and Wanda Group signify that both parties have embarked on a new level of cooperation. As a world’s leading brand for culture, tourism and commercial, Wanda Group will fully develop their resources and operating advantages and integrate them with the tourism resources and major festivals originating from Harbin City. This will lead to a mutual win-win situation for both parties as they reap the complementary benefits from this partnership. The partnership’s scope includes more than a dozen major large-scale events, such as Harbin International Ice and Snow Sculpture Festival, Harbin Summer Music Concert, Harbin International Beer Festival and Harbin International Marathon. In addition, Wanda City will participate in promotional activities at home and abroad with Harbin City to promote Wanda City and extend its influence domestically and worldwide.

This strategic partnership paves a new development path for integrated marketing for Harbin Wanda City, creating excellent conditions and enriching its offerings. Harbin Wanda City is set to become an important center for tourism, culture, sports and conventions in Northeastern China, and this will help to elevate the image of Harbin City domestically and internationally, and in turn make Harbin a world-class tourist destination.