Wanda China's Top Tourism Enterprise Sees Their Tourist Attractions Bursting with Visitors During the Golden Week
08.10.2016
Figures show that Nanchang Wanda City and Hefei Wanda City have become the biggest black horses, overtaking older popular attractions such as the Forbidden City and Huangshan.
They have also surpassed the new Disney resort, the centerpiece of the Shanghai International Tourism Resort, to become the two most popular tourist destinations during the National Day holiday.
At the same time, 5 of Wanda's tourism projects, Wuhan Central Cultural District, Changbai Mountain International Resort, Xishuangbanna International Resort, Nanchang Wanda City, and Hefei Wanda City, saw the total number of visitors exceed 3.5 million during the National Day holiday. The average number of tourists per day was over 500,000, making Wanda the top tourism enterprise in China.
During the National Day holiday, the total number of visitors to Hefei Wanda City reached 1 million, the number of visitors in one single day peaked at 190,000, with an average of 140,000 visitors per day. The number of visitors to Nanchang Wanda City reached 700,000, the number of visitors in one single day peaked at 130,000, with an average of 100,000 visitors per day. According to data released about China's top tourist destinations, the two Wanda Cities are ranked as the top two tourist destinations in China in terms of total number of visitors, peak visitor numbers for a single day, and average number of visitors. Tourism data for the National Day holiday is representative, meaning that Wanda City will most likely be crowned the new national tourism champion for the year in terms of number of visitors.
Hefei Wanda City, with the opening on September 24, was the second Wanda City to have been unveiled this year. Within a week of opening, Hefei Wanda City welcomed the test posed by the National Day holiday. Facing competition from many famous scenic areas in Anhui Province, Hefei Wanda City embraced its huge advantages to become the top tourist destination in Anhui. Data released by Anhui Provincial Tourism Bureau shows that Hefei Wanda City ranked first in Anhui with the most number of visitors every day during Golden Week. On October 4, Hefei Wanda City welcomed 173,200 visitors in a single day, exceeding the sum of all the top three famous scenic spots of Mount Huangshan, Mount Jiuhua, and Mount Tianzhu, and becoming the rightful leader of Anhui tourism. The first Wanda City to have been opened, Nanchang Wanda City, was as similarly impressive during the National Day holiday, with the most the number of visitors in Jiangxi Province.
The phenomenal performance of the Wanda Cities during Golden Week demonstrates the power of this new type of tourism product. They have become a new driving force of consumption and have attracted the attention of mainstream media, with CCTV evening news, CCTV-13, and CCTV-2 reporting 6 times on Hefei Wanda City and Nanchang Wanda City during Golden Week.
Wanda City is a world-class cultural tourism product unique to Wanda, integrating tourism, culture, sports, business, and hotels. Its rich diversity far exceeds any single theme park. Wanda plans to build about 20 Wanda Cities around the world within five years, and it also hopes to become the top tourism enterprise in the world.