Wanda Wins Award for Advanced Private Enterprises in "Enterprise-to-Village" Targeted Poverty Alleviation
11.10.2017
On October 10, Wanda won the Award for Advanced Private Enterprises in "Enterprise-to-Village" Targeted Poverty Alleviation Program. The Award is jointly sponsored by All-China Federation of Industry and Commerce, The State Council Leading Group Office of Poverty Alleviation and Development, China Society for Promotion of the Guangcai Program and Agricultural Development Bank of China, and is mainly aimed to commend advanced private enterprises, pass positive energy, and incentive and encourage more private enterprises to participate in target poverty alleviation. The "Enterprise-to-Village" Targeted Poverty Alleviation Program Leading Group decided to recognize and commend 116 advanced private enterprises in "Enterprise-to-Village" Targeted Poverty Alleviation including Wanda after rounds of recommendation and selection.
All-China Federation of Industry and Commerce noted in its Notice on Commending Advanced Private Enterprises in "Enterprise-to-Village" Target Poverty Alleviation that, these enterprises proactively take social responsibilities, vigorously accelerate the common prosperity, carry forward Chinese Nation's good tradition of distress relief and poverty alleviation and place their focus on innovation in targeted poverty alleviation modes while seeking for the healthy and stable development, setting good examples for other private enterprises. Wanda won this award for its poverty alleviation activities launched in Danzhai.
Wanda-Danzhai Targeted Poverty Alleviation Program is another innovation made by Wanda in poverty alleviation based on its successful poverty alleviation experience accumulated over the past years. The Program is aimed to drive the economic transformation of Danzhai to make it totally get rid of poverty through industrialization by taking market means in combination with the enterprise's advantages. After in-depth investigation and experts' discussion, Wanda finally determined to adopt the three-in-one poverty alleviation mode that combines the education, tourism and poverty alleviation funds in the long-, mid- and short run in consideration of the unique feature of Danzhai.
The long-term project refers to Guizhou Wanda Vocational College built with the investment of 300 million yuan from Wanda. The College is positioned to improve the quality of people in Danzhai, and eradicate poverty from the root. With the floor space of 300mu and the building area of 50,000 sq. m, it can accommodate 2,000 students, and is equipped with hardware facilities that are comparable with those in first-class vocational colleges in China. All the majors are set considering Wanda Group's correlated industries and job demands, and 50% excellent students are chosen from the graduates every year as Wanda’s would-be employees. On September 29, Guizhou Wanda Vocational College officially started its courses. The College has a total of three majors including Medical Care, Accounting and Tourism Management, and will enroll 404 students.
The mid-term project means Danzhai Wanda Village with the investment of 700 million yuan donated by Wanda. It is built to drive the tourism development of Danzhai, and offers great number of jobs. With the floor space of 400mu and the building area of 50,000 sq. m, Danzhai Wanda Village is designed with Miao Village-featured style in combination with intangible heritages, ethnic handcrafts, Miao's gourmet, Miao's medicine and herbs, and is matched with four-star Wanda Jin Hotel Danzhai, numerous inns, Wanda Cinema, etc. It is now a comprehensive tourism program with unique features in China.
Danzhai Wanda Village offers over 2,000 jobs for local residents, significantly improves the local living standards, and drives the development of over 20 sectors including catering, accommodation, handicrafts and agriculture after opening for business. During the latest National Day holiday, Danzhai Wanda Village accommodated a total of 450,950 person times of tourists, and about 50% of them came for other provinces. Danzhai Wanda Village has received over 2 million person times of tourists in the past 3 months since it was opened, becoming a newly most popular destination in the remote mountainous area for tourists.
The short-term project is the 500 million yuan Danzhai Poverty Alleviation Fund launched by Wanda. The Fund allocated 50 million yuan of fund income annually to the special poverty groups in Danzhai County as the basic guarantee for poverty alleviation. The first 50 million yuan had been allocated to 38,300 special poverty groups in Danzhai County, making the per capita income of poverty population in Danzhai County exceed the national poverty line.
With the poverty alleviation programs from Wanda, Danzhai County ranked the second place in 2016 from the 23rd place in 2014 for comprehensive indexes in the poverty alleviation work performance assessment held by Guizhou Province, and ranked the first place across Guizhou in terms of masses satisfaction.