Ffan and Wumart Stores in strategic tie-up to jointly drive "bricks and mortar + internet" reform

Wanda's "bricks and mortar + internet" service provider Ffan and Wumart Stores held a strategic partnership signing ceremony in Hangzhou on June 8. Wumart Stores' 35 Wumart Hypermarts in eastern China will fully work with Ffan to launch the platform.

Yu Jianbo, Executive Director and Chief Operating Officer of Wumart Stores, Chong Xiao-bing, Vice President of Wumart Stores Inc. (Beijing) and General Manager of Wumart Stores Eastern China Business Unit, Qu Dejun, President of Wanda Financial Group, and Ren Wei, Chief Operating Officer of Ffan Technology, among others, attended the signing ceremony.

In this partnership, Ffan will provide smart solutions, combining both soft- and hardware, to all commercial brands of Wumart Stores, including building Wi-Fi and other information infrastructure. They will apply mobile internet technology for parking, store search, queuing, watching films and other smart functions. They will also apply to membership sharing, loyalty points, big data, marketing and other internet operating and management platforms. At the same time, the Ffan App will also help Wumart Stores optimize interaction with consumers, engendering a closer relationship between business and customers.

Last April, Wanda and Wumart Stores held a signing ceremony in Shanghai to jointly launch their first strategic partnership, which primarily involved a Wumart Supermarket becoming an anchor tenant in a Wanda urban plaza. This time they will focus on innovation and cooperation at the level of online merchandise, service, experience and marketing.

The new online-offline integration between business entities has already become a general trend. The strategic partnership between Ffan and Wumart Stores // CUT: this time round // carries strategic significance and is an important step taken by Ffan in driving integration between brick and mortar entities and the internet. Currently, Ffan's open platform is already successfully cooperating with more than 1,200 business projects, and has entered more than 4,000 merchants.